{"id":1459,"date":"2018-02-19T13:06:21","date_gmt":"2018-02-19T18:06:21","guid":{"rendered":"http:\/\/digilopolis.com\/blog\/?p=1459"},"modified":"2025-01-19T22:38:10","modified_gmt":"2025-01-20T03:38:10","slug":"whatsapp-business-una-nueva-via-para-los-negocios","status":"publish","type":"post","link":"https:\/\/digilopolis.com\/blog\/2018\/02\/19\/whatsapp-business-una-nueva-via-para-los-negocios\/","title":{"rendered":"WhatsApp Business una nueva v\u00eda para los negocios"},"content":{"rendered":"<div style=\"text-align: justify;\">\n<h4><strong>\u00bfC\u00f3mo funciona WhatsApp for Business?<\/strong><\/h4>\n<p>Los avances tecnol\u00f3gicos han revolucionado la forma de ver el mundo. Uno de los m\u00e1s significativos ha sido, sin lugar a dudas, la llegada de los dispositivos m\u00f3viles y de su conexi\u00f3n a Internet. Existen miles de aplicaciones, las cuales se pueden descargar, y que facilitan la vida de los usuarios.<\/p>\n<p>Una de estas aplicaciones, la cual ha provocado un gran impacto en la sociedad actual, ha sido la conocida\u00a0WhatsApp. Gracias a esta herramienta,\u00a0millones de personas est\u00e1n comunicadas, sin importar en qu\u00e9 lugar del mundo se encuentren y las empresas le han sabido sacar provecho.<\/p>\n<p>WhatsApp es una de las aplicaciones m\u00e1s utilizadas en todo el mundo. En concreto,\u00a0m\u00e1s de 1.500 millones de usuarios, una cifra a considerar si quieres\u00a0contactar con tus clientes\u00a0o ampliar tu negocio.<\/p>\n<p>Aunque Twitter hace tiempo que sirve como\u00a0v\u00eda directa de comunicaci\u00f3n\u00a0entre marcas, empresas y\u00a0 clientes, al igual que Facebook,\u00a0con ayuda de los chatbots y de Facebook Messenger, pero\u00a0 \u00bfc\u00f3mo podemos aprovechar WhatsApp para empresas?<\/p>\n<h4>\u00bfC\u00f3mo funciona WhatsApp for Business?<\/h4>\n<p>La aplicaci\u00f3n tendr\u00e1 una doble interfaz: la habitual, mediante la cual el usuario podr\u00e1 comunicarse con todos sus contactos, y la segunda, que permitir\u00e1 a las empresas\u00a0mandar informaci\u00f3n sobre su compa\u00f1\u00eda a clientes potenciales. De esta manera, ser\u00e1\u00a0posible\u00a0tener ambas versiones instaladas\u00a0en un mismo dispositivo.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-1463 size-full\" src=\"http:\/\/digilopolis.com\/blog\/wp-content\/uploads\/2018\/02\/whatsapp-business.png\" alt=\"\" width=\"479\" height=\"543\" srcset=\"https:\/\/digilopolis.com\/blog\/wp-content\/uploads\/2018\/02\/whatsapp-business.png 479w, https:\/\/digilopolis.com\/blog\/wp-content\/uploads\/2018\/02\/whatsapp-business-265x300.png 265w, https:\/\/digilopolis.com\/blog\/wp-content\/uploads\/2018\/02\/whatsapp-business-370x420.png 370w\" sizes=\"auto, (max-width: 479px) 100vw, 479px\" \/><\/p>\n<h4><strong><a href=\"https:\/\/www.whatsapp.com\/business\/?l=es\" target=\"_blank\" rel=\"noopener\">WhatsApp<\/a> detallo las funcionalidades de la nueva versi\u00f3n:<\/strong><\/h4>\n<p><strong>Perfil de empresa:<\/strong> proporciona a tus clientes informaci\u00f3n \u00fatil como la descripci\u00f3n de empresa, correo electr\u00f3nico, direcci\u00f3n y p\u00e1gina web. La compa\u00f1\u00eda est\u00e1 probando tambi\u00e9n el uso de cuentas verificadas para empresas.<\/p>\n<p><strong>Herramientas de mensajer\u00eda:<\/strong> ahorra tiempo con las herramientas de mensajer\u00eda inteligente, respuestas r\u00e1pidas que te permiten responder de una forma m\u00e1s r\u00e1pida a las preguntas m\u00e1s frecuentes, mensajes de bienvenida que te permiten presentarte a tus clientes, y mensajes de ausencia que te permiten avisar cuando est\u00e1s ocupado<\/p>\n<p><strong>Estad\u00edsticas:<\/strong> conoce informaci\u00f3n como el n\u00famero de mensajes le\u00eddos, para ver qu\u00e9 es lo que funciona<\/p>\n<p><strong>WhatsApp Web:<\/strong> env\u00eda y recibe mensajes con WhatsApp Business desde tu computadora<\/p>\n<p><strong>Tipo de cuenta:<\/strong> tus contactos sabr\u00e1n que est\u00e1n hablando con una empresa porque aparecer\u00e1s como una Cuenta de empresa. Con el paso del tiempo, algunas empresas tendr\u00e1n Cuentas confirmadas cuando se confirme que el n\u00famero de tel\u00e9fono de su cuenta coincide con el n\u00famero de tel\u00e9fono de su empresa.<\/p>\n<p>Otro aspecto importante es la <strong>traducci\u00f3n instant\u00e1nea<\/strong>. La empresa podr\u00e1 comunicarse con otras compa\u00f1\u00edas aunque no hablen el mismo idioma, sin necesidad de que este cuente con grandes conocimientos del idioma. Una gran manera de\u00a0expandir el negocio hacia pa\u00edses extranjeros.<\/p>\n<p><strong>WhatsApp Business<\/strong> por ahora es gratuita, pero en un futuro la intenci\u00f3n de la empresa propiedad de Facebook es comenzar a cobrar por el servicio.<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>\u00bfC\u00f3mo funciona WhatsApp for Business? Los avances tecnol\u00f3gicos han revolucionado la forma de ver el mundo. Uno de los m\u00e1s significativos ha sido, sin lugar a dudas, la llegada de los dispositivos m\u00f3viles y de su conexi\u00f3n a Internet. Existen miles de aplicaciones, las cuales se pueden descargar, y que facilitan la vida de los [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":1461,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[177],"tags":[],"class_list":["post-1459","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-negocios-e-innovacion"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>WhatsApp Business una nueva v\u00eda para los negocios - Digil\u00f3polis<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/digilopolis.com\/blog\/2018\/02\/19\/whatsapp-business-una-nueva-via-para-los-negocios\/\" \/>\n<meta property=\"og:locale\" content=\"es_MX\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"WhatsApp Business una nueva v\u00eda para los negocios - Digil\u00f3polis\" \/>\n<meta property=\"og:description\" content=\"\u00bfC\u00f3mo funciona WhatsApp for Business? Los avances tecnol\u00f3gicos han revolucionado la forma de ver el mundo. Uno de los m\u00e1s significativos ha sido, sin lugar a dudas, la llegada de los dispositivos m\u00f3viles y de su conexi\u00f3n a Internet. 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