{"id":1743,"date":"2018-04-17T14:52:12","date_gmt":"2018-04-17T19:52:12","guid":{"rendered":"http:\/\/digilopolis.com\/blog\/?p=1743"},"modified":"2025-01-19T22:50:22","modified_gmt":"2025-01-20T03:50:22","slug":"quien-es-el-social-media-manager-y-sus-funciones","status":"publish","type":"post","link":"https:\/\/digilopolis.com\/blog\/2018\/04\/17\/quien-es-el-social-media-manager-y-sus-funciones\/","title":{"rendered":"\u00bfQu\u00e9 es un Social Media Manager y cu\u00e1les son sus funciones?"},"content":{"rendered":"<div style=\"text-align: justify;\">\n<p>El Social Media Manager es el profesional del Marketing Digital y la Comunicaci\u00f3n que se ocupa de dise\u00f1ar estrategias de comunicaci\u00f3n para redes y medios sociales; \u00a0prepara y planifica la estrategia de una marca o empresa que posteriormente ser\u00e1n ejecutados por el <a href=\"http:\/\/digilopolis.com\/blog\/2018\/04\/04\/que-es-un-community-manager\/\" target=\"_blank\" rel=\"noopener\">Community Manager<\/a>.<\/p>\n<p>Posee una visi\u00f3n global de todos los componentes de una estrategia y sabe c\u00f3mo aplicarla. As\u00ed mismo lleva el control de las cuentas y la interpretaci\u00f3n de los informes m\u00e9tricos para evaluar el ROI (Retorno de Inversi\u00f3n). Su objetivo principal es el de utilizar los medios sociales con un enfoque empresarial y estrat\u00e9gico.<\/p>\n<p>Prepara y planifica la estrategia de acci\u00f3n en redes que ser\u00e1 ejecutada posteriormente por el<a href=\"http:\/\/digilopolis.com\/blog\/2018\/04\/04\/que-es-un-community-manager\/\" target=\"_blank\" rel=\"noopener\"> Community Manager<\/a>, para medir la efectividad de las estrategias debe analizar e interpretar los datos que resultan de las campa\u00f1as, para extraer conclusiones y poder optimizarlas.<\/p>\n<p><strong>Algunas de sus funciones son:<\/strong><\/p>\n<ul>\n<li>An\u00e1lisis de la eficiencia del plan estrat\u00e9gico<\/li>\n<li>Definir estrategias de contenido<\/li>\n<li>Coordinaci\u00f3n de estrategias<\/li>\n<li>Segmentaci\u00f3n de p\u00fablico<\/li>\n<li>Toma de decisiones<\/li>\n<li>Elabora el Plan de Comunicaci\u00f3n Social Media.<\/li>\n<li>Establecer\u00e1 los indicadores Social Media por los que se guiar\u00e1 la empresa.<\/li>\n<li>Seleccionar qu\u00e9 herramientas y apps se utilizar\u00e1n para llevar a cabo las tareas<\/li>\n<li>Administrar y controlar los presupuestos<\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-1745\" src=\"http:\/\/digilopolis.com\/blog\/wp-content\/uploads\/2018\/04\/social-media-manager-infograf\u00eda-digilopolis-1024x1024.png\" alt=\"\" width=\"440\" height=\"440\" srcset=\"https:\/\/digilopolis.com\/blog\/wp-content\/uploads\/2018\/04\/social-media-manager-infograf\u00eda-digilopolis-1024x1024.png 1024w, https:\/\/digilopolis.com\/blog\/wp-content\/uploads\/2018\/04\/social-media-manager-infograf\u00eda-digilopolis-150x150.png 150w, https:\/\/digilopolis.com\/blog\/wp-content\/uploads\/2018\/04\/social-media-manager-infograf\u00eda-digilopolis-300x300.png 300w, https:\/\/digilopolis.com\/blog\/wp-content\/uploads\/2018\/04\/social-media-manager-infograf\u00eda-digilopolis-768x767.png 768w, https:\/\/digilopolis.com\/blog\/wp-content\/uploads\/2018\/04\/social-media-manager-infograf\u00eda-digilopolis-420x420.png 420w, https:\/\/digilopolis.com\/blog\/wp-content\/uploads\/2018\/04\/social-media-manager-infograf\u00eda-digilopolis-640x639.png 640w, https:\/\/digilopolis.com\/blog\/wp-content\/uploads\/2018\/04\/social-media-manager-infograf\u00eda-digilopolis-681x680.png 681w, https:\/\/digilopolis.com\/blog\/wp-content\/uploads\/2018\/04\/social-media-manager-infograf\u00eda-digilopolis.png 1082w\" sizes=\"auto, (max-width: 440px) 100vw, 440px\" \/><\/p>\n<p>El Social Media Manager y el Community Manager tienen roles diferentes, pero con una misma finalidad: aprovechar el potencial del social media para reforzar la relaci\u00f3n con los clientes y aumentar la generaci\u00f3n de leads.<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>El Social Media Manager es el profesional del Marketing Digital y la Comunicaci\u00f3n que se ocupa de dise\u00f1ar estrategias de comunicaci\u00f3n para redes y medios sociales; \u00a0prepara y planifica la estrategia de una marca o empresa que posteriormente ser\u00e1n ejecutados por el Community Manager. Posee una visi\u00f3n global de todos los componentes de una estrategia [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":1747,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1167,101,171],"tags":[],"class_list":["post-1743","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-articulos","category-comunicacion","category-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u00bfQu\u00e9 es un Social Media Manager y cu\u00e1les son sus funciones? - Digil\u00f3polis<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/digilopolis.com\/blog\/2018\/04\/17\/quien-es-el-social-media-manager-y-sus-funciones\/\" \/>\n<meta property=\"og:locale\" content=\"es_MX\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u00bfQu\u00e9 es un Social Media Manager y cu\u00e1les son sus funciones? - Digil\u00f3polis\" \/>\n<meta property=\"og:description\" content=\"El Social Media Manager es el profesional del Marketing Digital y la Comunicaci\u00f3n que se ocupa de dise\u00f1ar estrategias de comunicaci\u00f3n para redes y medios sociales; \u00a0prepara y planifica la estrategia de una marca o empresa que posteriormente ser\u00e1n ejecutados por el Community Manager. 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