{"id":2397,"date":"2019-01-15T12:19:59","date_gmt":"2019-01-15T17:19:59","guid":{"rendered":"http:\/\/digilopolis.com\/blog\/?p=2397"},"modified":"2025-01-19T21:54:36","modified_gmt":"2025-01-20T02:54:36","slug":"conoce-el-sistema-de-oposicion-de-marcas","status":"publish","type":"post","link":"https:\/\/digilopolis.com\/blog\/2019\/01\/15\/conoce-el-sistema-de-oposicion-de-marcas\/","title":{"rendered":"Conoce el sistema de oposici\u00f3n de Marcas"},"content":{"rendered":"<div style=\"text-align: justify;\">\n<p>Una marca es la combinaci\u00f3n, por ejemplo, de signos, letras, colores, vocablos, figuras o s\u00edmbolos que se utilizan para distinguir productos o servicios.<\/p>\n<p>Definir una marca para tu negocio es la forma m\u00e1s eficaz de mostrar a los potenciales clientes de qu\u00e9 se trata tu empresa; define tu identidad y te diferencia de tu competencia.<\/p>\n<p>Esta se refleja visualmente a trav\u00e9s del logotipo y los elementos de dise\u00f1o que la acompa\u00f1an, as\u00ed como a trav\u00e9s de las palabras usadas como son esl\u00f3ganes y textos informativos. Seg\u00fan la revista Fast Company, <strong>&#8220;La marca es una promesa de la valoraci\u00f3n que recibir\u00e1s&#8221;.<\/strong><\/p>\n<p>Una marca permite una\u00a0<strong>identidad inequ\u00edvoca para tus productos o servicios<\/strong>, lo que te dar\u00e1 la posibilidad de diferenciarlos y posicionarlos en el mercado.<\/p>\n<p><b>Su protecci\u00f3n es de suma importancia para poder defenderte\u00a0frente a terceros<\/b> que utilicen nombres, textos, denominaciones o signos que pudieran entrar en conflicto con tu marca registrada.<\/p>\n<p>El que un tercero utilice tu marca (o similar) puede generar confusi\u00f3n en tus clientes, lo que puede significar una perdida de ganancias.<\/p>\n<p>Dada su importancia, ahora en nuestro pa\u00eds est\u00e1 la posibilidad de oponerse a una solicitud de registro.<\/p>\n<h4><strong><span style=\"font-family: 'Open Sans', arial, sans-serif; font-size: 19px;\">Sistema de oposici\u00f3n de marcas<\/span><\/strong><\/h4>\n<div class=\"col-sm-7 pull-left\" tabindex=\"0\">\n<p>Permite a cualquier persona oponerse a una solicitud de registro de marca, aviso o nombre comercial, por considerar que incurre en alguno de los impedimentos que se\u00f1ala la Ley de la Propiedad Industrial.<\/p>\n<p>Con el nuevo sistema de oposici\u00f3n, cualquier persona podr\u00e1 intervenir en el procedimiento y podr\u00e1 solicitar al IMPI que no conceda el registro de una marca por considerar que es contraria a la moral o a los buenos usos y costumbres, o por cualquiera de las fracciones del art\u00edculo 90 de la Ley de la Propiedad Industrial.<\/p>\n<p>En M\u00e9xico todo tr\u00e1mite relacionado con el registro de marcas es responsabilidad del <a href=\"https:\/\/www.gob.mx\/impi\" target=\"_blank\" rel=\"noopener\">Instituto Mexicano de la Propiedad Intelectual<\/a> (IMPI).<\/p>\n<p>Fuente: <a href=\"https:\/\/www.gob.mx\/impi\/articulos\/conoces-el-sistema-de-oposicion-de-marcas?idiom=es\" target=\"_blank\" rel=\"noopener\">Instituto Mexicano de la Propiedad Intelectual<\/a><\/p>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Una marca es la combinaci\u00f3n, por ejemplo, de signos, letras, colores, vocablos, figuras o s\u00edmbolos que se utilizan para distinguir productos o servicios. Definir una marca para tu negocio es la forma m\u00e1s eficaz de mostrar a los potenciales clientes de qu\u00e9 se trata tu empresa; define tu identidad y te diferencia de tu competencia. [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":2401,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[101],"tags":[],"class_list":["post-2397","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-comunicacion"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Conoce el sistema de oposici\u00f3n de Marcas - Digil\u00f3polis<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/digilopolis.com\/blog\/2019\/01\/15\/conoce-el-sistema-de-oposicion-de-marcas\/\" \/>\n<meta property=\"og:locale\" content=\"es_MX\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Conoce el sistema de oposici\u00f3n de Marcas - Digil\u00f3polis\" \/>\n<meta property=\"og:description\" content=\"Una marca es la combinaci\u00f3n, por ejemplo, de signos, letras, colores, vocablos, figuras o s\u00edmbolos que se utilizan para distinguir productos o servicios. 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