{"id":2727,"date":"2019-04-09T11:54:00","date_gmt":"2019-04-09T16:54:00","guid":{"rendered":"http:\/\/digilopolis.com\/blog\/?p=2727"},"modified":"2025-01-19T21:54:17","modified_gmt":"2025-01-20T02:54:17","slug":"imagen-comercial-protege-las-caracteristicas-unicas-de-tu-producto-o-servicio","status":"publish","type":"post","link":"https:\/\/digilopolis.com\/blog\/2019\/04\/09\/imagen-comercial-protege-las-caracteristicas-unicas-de-tu-producto-o-servicio\/","title":{"rendered":"Imagen Comercial, protege las caracter\u00edsticas \u00fanicas de tu producto o servicio"},"content":{"rendered":"<div style=\"text-align: justify;\">\n<p>\u00a1Si ya tienes la marca de tu producto o servicio, registra tambi\u00e9n su imagen comercial y evita que otros copien su apariencia!<\/p>\n<p>Los productos tienen una identidad que los hace \u00fanicos. Su imagen se compone de elementos distintivos como son: color, forma, etiqueta y empaque, entre otros, que combinados en cierta disposici\u00f3n permiten al consumidor identificar al producto claramente en el mercado.<\/p>\n<p>Ese conjunto de caracter\u00edsticas \u00fanicas y distintivas es la imagen comercial o\u00a0<em>trade dress<\/em>\u00a0en ingl\u00e9s, y ya la puedes registrar en el <a href=\"https:\/\/www.gob.mx\/impi\" target=\"_blank\" rel=\"noopener noreferrer\">IMPI<\/a> como una marca.<\/p>\n<figure id=\"attachment_2729\" aria-describedby=\"caption-attachment-2729\" style=\"width: 640px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-2729 size-large\" src=\"http:\/\/digilopolis.com\/blog\/wp-content\/uploads\/2019\/04\/Imagen-Comercial-1024x1024.jpg\" alt=\"\" width=\"640\" height=\"640\" srcset=\"https:\/\/digilopolis.com\/blog\/wp-content\/uploads\/2019\/04\/Imagen-Comercial-1024x1024.jpg 1024w, https:\/\/digilopolis.com\/blog\/wp-content\/uploads\/2019\/04\/Imagen-Comercial-150x150.jpg 150w, https:\/\/digilopolis.com\/blog\/wp-content\/uploads\/2019\/04\/Imagen-Comercial-300x300.jpg 300w, https:\/\/digilopolis.com\/blog\/wp-content\/uploads\/2019\/04\/Imagen-Comercial-768x768.jpg 768w, https:\/\/digilopolis.com\/blog\/wp-content\/uploads\/2019\/04\/Imagen-Comercial-420x420.jpg 420w, https:\/\/digilopolis.com\/blog\/wp-content\/uploads\/2019\/04\/Imagen-Comercial-640x640.jpg 640w, https:\/\/digilopolis.com\/blog\/wp-content\/uploads\/2019\/04\/Imagen-Comercial-681x681.jpg 681w, https:\/\/digilopolis.com\/blog\/wp-content\/uploads\/2019\/04\/Imagen-Comercial.jpg 1080w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><figcaption id=\"caption-attachment-2729\" class=\"wp-caption-text\">Imagen del IMPI<\/figcaption><\/figure>\n<p>Registrar la imagen comercial es indispensable especialmente para proteger tu producto o servicio de copias en cuanto al conjunto de caracter\u00edsticas especiales que le dan identidad y facilitan que los consumidores lo identifiquen de inmediato. Con ello, tendr\u00e1s derechos exclusivos para su uso en todo el pa\u00eds por 10 a\u00f1os (renovables).<\/p>\n<p>Para presentar una solicitud de registro de imagen comercial incluye una fotograf\u00eda o dibujo en tres planos: ancho, alto y volumen, en blanco y negro o a color, seg\u00fan el caso, as\u00ed como una descripci\u00f3n detallada.<\/p>\n<p>Fuente: <a href=\"https:\/\/www.gob.mx\/impi\" target=\"_blank\" rel=\"noopener noreferrer\">Instituto Mexicano de la Propiedad Industrial<\/a><\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>\u00a1Si ya tienes la marca de tu producto o servicio, registra tambi\u00e9n su imagen comercial y evita que otros copien su apariencia! Los productos tienen una identidad que los hace \u00fanicos. Su imagen se compone de elementos distintivos como son: color, forma, etiqueta y empaque, entre otros, que combinados en cierta disposici\u00f3n permiten al consumidor [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":2733,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[101],"tags":[427,1155,322,1154],"class_list":["post-2727","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-comunicacion","tag-branding","tag-emprendedor","tag-marca","tag-marcas"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>imagen-comercial-protege-tu-producto-o-servicio<\/title>\n<meta name=\"description\" content=\"\u00a1Si ya tienes la marca de tu producto o servicio, registra tambi\u00e9n su imagen comercial y evita que otros copien su apariencia!\" \/>\n<meta name=\"robots\" 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