{"id":2835,"date":"2019-05-02T13:32:05","date_gmt":"2019-05-02T18:32:05","guid":{"rendered":"http:\/\/digilopolis.com\/blog\/?p=2835"},"modified":"2025-01-19T22:50:22","modified_gmt":"2025-01-20T03:50:22","slug":"momento-cero-de-la-verdad-por-que-ahora-es-mas-importante-que-nunca","status":"publish","type":"post","link":"https:\/\/digilopolis.com\/blog\/2019\/05\/02\/momento-cero-de-la-verdad-por-que-ahora-es-mas-importante-que-nunca\/","title":{"rendered":"Momento cero de la verdad: por qu\u00e9 ahora es m\u00e1s importante que nunca"},"content":{"rendered":"<div style=\"text-align: justify;\">\n<p>En 2011 Google prensent\u00f3 un nuevo t\u00e9rmino ZMOT (Zero moment of truth) por sus siglas en ingles o Momento Cero de la Verdad; que describe una revoluci\u00f3n en la forma que tienen los consumidores de buscar informaci\u00f3n en Internet y de tomar decisiones en cuanto a marcas se refiere.<\/p>\n<p>Sin duda las tecnolog\u00edas de la informaci\u00f3n han modificado la manera de hacer negocios al igual que el comportamiento de los consumidores.<\/p>\n<p>Cada vez m\u00e1s, las personas toman decisiones en el momento cero, en el preciso momento en que tienen una necesidad, una intenci\u00f3n o una pregunta y quieren encontrar una respuesta en Internet.<\/p>\n<p>Se puede definir como el <span id=\"fbPhotoSnowliftCaption\" class=\"fbPhotosPhotoCaption\" tabindex=\"0\" aria-live=\"polite\" data-ft=\"{&quot;tn&quot;:&quot;K&quot;}\"><span class=\"hasCaption\">momento en el que el usuario toma una decisi\u00f3n de compra basado en la informaci\u00f3n, calificaciones en l\u00ednea, comentarios y cr\u00edticas de especialistas, v\u00eddeos, etc. que ha obtenido en l\u00ednea.<\/span><\/span><\/p>\n<p>Durante este proceso de b\u00fasqueda el consumidor tiene la posibilidad de comparar marcas, precios, tiendas, etc., recopilar la mayor cantidad de informaci\u00f3n para tomar una decisi\u00f3n.<\/p>\n<p>Las marcas que brinden toda esta informaci\u00f3n en el momento adecuado gana doblemente: ayuda a mejorar la vida de un consumidor y tiene m\u00e1s probabilidades de conseguir una ventaja competitiva frente a otras marcas.<\/p>\n<p>Fuente: Think with Google<\/p>\n<p>Consulta el art\u00edculo completo en <a href=\"https:\/\/think.storage.googleapis.com\/docs\/zmot-why-it-matters-now-more-than-ever_articles.pdf\" target=\"_blank\" rel=\"noopener noreferrer\">Think with Google\u00a0<\/a><\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>En 2011 Google prensent\u00f3 un nuevo t\u00e9rmino ZMOT (Zero moment of truth) por sus siglas en ingles o Momento Cero de la Verdad; que describe una revoluci\u00f3n en la forma que tienen los consumidores de buscar informaci\u00f3n en Internet y de tomar decisiones en cuanto a marcas se refiere. Sin duda las tecnolog\u00edas de la [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":2847,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1167,101,171],"tags":[],"class_list":["post-2835","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-articulos","category-comunicacion","category-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Momento cero de la verdad: por qu\u00e9 ahora es m\u00e1s importante que nunca - Digil\u00f3polis<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/digilopolis.com\/blog\/2019\/05\/02\/momento-cero-de-la-verdad-por-que-ahora-es-mas-importante-que-nunca\/\" \/>\n<meta property=\"og:locale\" content=\"es_MX\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Momento cero de la verdad: por qu\u00e9 ahora es m\u00e1s importante que nunca - Digil\u00f3polis\" \/>\n<meta property=\"og:description\" content=\"En 2011 Google prensent\u00f3 un nuevo t\u00e9rmino ZMOT (Zero moment of truth) por sus siglas en ingles o Momento Cero de la Verdad; que describe una revoluci\u00f3n en la forma que tienen los consumidores de buscar informaci\u00f3n en Internet y de tomar decisiones en cuanto a marcas se refiere. 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