{"id":3087,"date":"2019-09-26T14:09:14","date_gmt":"2019-09-26T19:09:14","guid":{"rendered":"https:\/\/digilopolis.com\/blog\/?p=3087"},"modified":"2025-01-19T21:43:55","modified_gmt":"2025-01-20T02:43:55","slug":"que-es-sem-y-por-que-deberias-trabajar-en-ello","status":"publish","type":"post","link":"https:\/\/digilopolis.com\/blog\/2019\/09\/26\/que-es-sem-y-por-que-deberias-trabajar-en-ello\/","title":{"rendered":"\u00bfQu\u00e9 es SEM y por qu\u00e9 deber\u00edas trabajar en ello?"},"content":{"rendered":"<p><strong>Search Engine Marketing (SEM)<\/strong>\u00a0es una serie de t\u00e9cnicas y estrategias destinadas a dar una mayor visibilidad y posicionamiento a los sitios web. Incluir SEM en tus estrategias de marketing online te brindar\u00e1 una ventaja competitiva real que solo dar\u00e1 beneficios y buenos resultados.<\/p>\n<p>Para ser m\u00e1s espec\u00edficos, SEM ofrece un\u00a0<strong>conjunto de m\u00e9todos de marketing que aumentan la visibilidad<\/strong>\u00a0de un sitio web en las p\u00e1ginas de resultados de los motores de b\u00fasqueda (SERP).<\/p>\n<p>Esta estrategia a menudo\u00a0<strong>se conoce como marketing de pago por clic<\/strong> (PPC). Una estrategia SEM de pago incluye tanto las actividades relacionadas con la configuraci\u00f3n y optimizaci\u00f3n de anuncios como la fijaci\u00f3n de un presupuesto que se paga por la ubicaci\u00f3n de los estos.<\/p>\n<p>\u00bfC\u00f3mo funciona?\u00a0<strong>Google Ads es el proveedor de b\u00fasqueda m\u00e1s utilizado<\/strong>\u00a0para esta estrategia. Con esta t\u00e1ctica, las marcas realizan investigaciones de palabras clave y crean campa\u00f1as que se dirigen a las mejores palabras clave para su nicho, producto o servicio.<\/p>\n<p>Cuando los usuarios buscan esas palabras clave en Google, ven los anuncios personalizados en la parte superior o inferior de los SERP. Cada vez que un usuario haga clic en el anuncio\u00a0<strong>ser\u00e1 dirigido a la web deseada<\/strong>\u00a0y se le cobrar\u00e1 al anunciante.<\/p>\n<p>Existen enormes\u00a0<strong>ventajas de hacer SEM<\/strong>\u00a0dentro de tus estrategias de Marketing Digital. Veamos algunas de ellas:<\/p>\n<h3><strong>Llega a tus clientes de forma r\u00e1pida<\/strong><\/h3>\n<p>Esta t\u00e9cnica a menudo se usa como una\u00a0<strong>estrategia a corto plazo<\/strong>\u00a0que brinda visibilidad r\u00e1pida de productos o servicios. En comparaci\u00f3n con la optimizaci\u00f3n de motores de b\u00fasqueda, SEO, los anuncios de b\u00fasqueda pagados pueden brindarte resultados r\u00e1pidos, ya que permiten llegar al cliente objetivo casi instant\u00e1neamente.<\/p>\n<h3><strong>Aumenta la conciencia de marca<\/strong><\/h3>\n<p>Los anuncios PPC de Google permiten\u00a0<strong>exponer tu marca en lugares estrat\u00e9gicos<\/strong>, por lo tanto, estos anuncios contribuyen a un alto conocimiento de la marca, especialmente porque a menudo aparecen en la parte superior de los resultados de b\u00fasqueda de las SERPs de Google.<\/p>\n<h3><strong>Aumentar el tr\u00e1fico a trav\u00e9s de la visibilidad del anuncio<\/strong><\/h3>\n<p>Estos anuncios pueden generar tr\u00e1fico relevante a un sitio web, ya que, como hemos dicho antes, aparecen en la parte superior de la p\u00e1gina de resultados del motor de b\u00fasqueda (SERP), sobre los resultados org\u00e1nicos. Con el presupuesto adecuado, las ofertas optimizadas y un mensaje publicitario atractivo, puede\u00a0<strong>aumentar la calidad de los anuncios<\/strong>\u00a0y, por lo tanto, garantizar una alta visibilidad y mayor n\u00famero de visitas relevantes al sitio web.<\/p>\n<h3><strong>Pagar solo por acci\u00f3n<\/strong><\/h3>\n<p>Una vez que se crean los anuncios, estos aparecer\u00e1n de forma gratuita y\u00a0<strong>solo se pagar\u00e1 cuando alguien haga clic<\/strong>\u00a0en el anuncio. Por lo tanto, puedes obtener una exposici\u00f3n gratuita y conocimiento de la marca en los motores de b\u00fasqueda y cobrar solo cuando alguien hace clic.<\/p>\n<h3><strong>Monitorizaci\u00f3n de rendimiento<\/strong><\/h3>\n<p>Los anuncios de b\u00fasqueda de pago brindan la oportunidad de\u00a0<strong>probar el rendimiento de los anuncios y medir los resultados<\/strong>\u00a0que ha reunido para cada campa\u00f1a. Google Ads le brinda acceso a datos detallados sobre los anuncios con mejor rendimiento en t\u00e9rminos de: impresiones, clics, tasa de clics (CTR), palabras clave de mayor rendimiento, etc\u2026 Ideal para mejorar y optimizar las campa\u00f1as de publicidad.<\/p>\n<p><strong><a href=\"https:\/\/es.wikipedia.org\/wiki\/Mercadotecnia_en_motores_de_b%C3%BAsqueda\" target=\"_blank\" rel=\"noopener noreferrer\">SEM<\/a><\/strong>\u00a0y SEO\u00a0<strong>son b\u00e1sicos para poder desarrollar campa\u00f1as<\/strong>\u00a0de publicidad digital con relevancia y \u00e9xito.<\/p>\n<p>&nbsp;<\/p>\n<p>Fuente:\u00a0<a href=\"http:\/\/xombit.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Difoosion<\/a> | Juan Guirado | 9, sep 2019 | Editado por Digil\u00f3polis, 8,Sep 2019<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Search Engine Marketing (SEM)\u00a0es una serie de t\u00e9cnicas y estrategias destinadas a dar una mayor visibilidad y posicionamiento a los sitios web. Incluir SEM en tus estrategias de marketing online te brindar\u00e1 una ventaja competitiva real que solo dar\u00e1 beneficios y buenos resultados. Para ser m\u00e1s espec\u00edficos, SEM ofrece un\u00a0conjunto de m\u00e9todos de marketing que [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":3090,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[171],"tags":[169,464,208],"class_list":["post-3087","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","tag-marketing","tag-sem","tag-seo"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u00bfQu\u00e9 es SEM y por qu\u00e9 deber\u00edas trabajar en ello? - Digil\u00f3polis<\/title>\n<meta name=\"description\" content=\"Search Engine Marketing (SEM)\u00a0es una serie de t\u00e9cnicas y estrategias destinadas a dar una mayor visibilidad y posicionamiento a los sitios\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, 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