WOMMA<\/a>\u00a0(Word of Mouth Marketing Association), el 92% de las decisiones de compra son tomadas bajo la influencia de recomendaciones, mientras que el 74% se producen bajo el impacto de un anuncio publicitario.<\/p>\nEl WoM es la abreviatura de Word of Mouth<\/em> que suele traducirse como \u201cboca a boca\u201d. En marketing, se refiere a la transmisi\u00f3n de un mensaje entre las personas de manera natural, el WOM aplica en la era digital con las recomendaciones o calificaciones que los usuarios aportan en los diferentes medios digitales como redes sociales, blog, foros, etc., es un recurso muy utilizado por los prosumidores.<\/p>\nRecuerda que el WOM o el poder de la recomendaci\u00f3n, forma parte importante de toda estrategia de comunicaci\u00f3n que busca construir “brand awareness” o conocimiento de marca.<\/p>\n
As\u00ed que presta mucha atenci\u00f3n a los comentarios de tu audiencia.<\/p>\n","protected":false},"excerpt":{"rendered":"
Un cliente feliz y satisfecho tiene el poder de influenciar a un sinn\u00famero de esc\u00e9pticos. As\u00ed lo afirma George Silverman, psic\u00f3logo de Harvard y pionero del Word of Mouth Marketing (WOMM), y no hay nada que de m\u00e1s valor que las recomendaciones de tus clientes. Seg\u00fan un estudio\u00a0realizado en el 2007 por la\u00a0WOMMA\u00a0(Word of Mouth […]<\/p>\n","protected":false},"author":1,"featured_media":3130,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[171],"tags":[],"class_list":["post-3129","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing"],"yoast_head":"\n
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