{"id":3268,"date":"2020-09-04T13:20:17","date_gmt":"2020-09-04T18:20:17","guid":{"rendered":"https:\/\/digilopolis.com\/blog\/?p=3268"},"modified":"2025-01-19T22:50:19","modified_gmt":"2025-01-20T03:50:19","slug":"6-consejos-para-usar-instagram-stories","status":"publish","type":"post","link":"https:\/\/digilopolis.com\/blog\/2020\/09\/04\/6-consejos-para-usar-instagram-stories\/","title":{"rendered":"6 consejos para usar Instagram Stories"},"content":{"rendered":"

Hoy te contamos c\u00f3mo generar contenido para Instagram Stories y algunos trucos para aprovechar todo el potencial de esta red social.<\/p>\n

Instagram Stories<\/strong> ha llegado para quedarse y vamos a compartirte algunos datos interesantes para aplicarlo en tu medio digital<\/strong>.<\/p>\n

Las\u00a0redes sociales\u00a0est\u00e1n muy presentes en cualquier estrategia de\u00a0marketing digital<\/strong>, y cuando una nueva funcionalidad aparece, nuevas oportunidades de interacci\u00f3n tambi\u00e9n surgen.<\/p>\n

La funci\u00f3n de Instagram\u00a0abri\u00f3 una oportunidad para que los\u00a0profesionales<\/strong>\u00a0de los\u00a0medios<\/strong>\u00a0consiguieran interactuar mejor con los seguidores de sus marcas y empresas.<\/p>\n

Datos sobre Instagram Stories<\/strong><\/h4>\n

Instagram Stories<\/strong> comenz\u00f3 en agosto de 2016 y se ha convertido en un verdadero \u00e9xito entre los seguidores de Instagram<\/strong>, tanto que ha formado parte de los perfiles de usuarios<\/strong>,\u00a0influencers<\/strong>\u00a0y\u00a0empresas<\/strong>.<\/p>\n

Alrededor de 250 millones de personas comparten contenido ya que un punto a su favor, es la facilidad de uso y la originalidad, destacando ese punto divertido, que puedes a\u00f1adir personalizando tus fotograf\u00edas<\/strong> por medio de filtros<\/strong>,\u00a0textos<\/strong>,\u00a0emojis y m\u00e1s.<\/strong><\/p>\n

Pero antes vamos a poneros en antecedentes y explicar en qu\u00e9 consiste Instagram Stories<\/strong>\u00a0o\u00a0Instastories<\/strong>,\u00a0como muchos ya lo llaman.<\/p>\n

Qu\u00e9 es Instagram Stories<\/strong><\/h4>\n

En definitiva, no es\u00a0m\u00e1s que contenido,\u00a0fotograf\u00edas\u00a0o\u00a0v\u00eddeo<\/strong>, que subimos y a las 24 horas de publicarlo desaparece.<\/p>\n

Sirve para conectar con nuestros\u00a0seguidores<\/strong>, mostrar nuestro lado m\u00e1s humano o bien, informar sobre nuestros productos, marca, etc.<\/p>\n

El\u00a0contenido\u00a0que puedes publicar es muy variado:\u00a0im\u00e1genes<\/strong>, preguntas, texto,\u00a0stickers<\/strong>, m\u00fasica y\u00a0v\u00eddeos\u00a0en vivo. Y es\u00a0fundamental, ser original y creativo para llamar la atenci\u00f3n de\u00a0posibles\u00a0clientes potenciales<\/strong>.<\/p>\n

Instagram y los medios digitales<\/strong><\/h4>\n

Las\u00a0redes sociales\u00a0son un medio muy cotizado para participar o compartir\u00a0contenidos<\/strong>\u00a0y\u00a0noticias<\/strong> en diversos tipos de formato.<\/p>\n

Con respecto a la red social<\/strong>\u00a0Instagram<\/a>, es importante considerar tener presencia, ya que cada d\u00eda crece el n\u00famero de personas que la usan, y porque existen medios de comunicaci\u00f3n<\/strong>\u00a0cuyos perfiles\u00a0han sido todo un \u00e9xito en esta\u00a0red social<\/strong>.<\/p>\n

Otro dato importante a tener en cuenta, es el n\u00famero de\u00a0usuarios activos<\/strong>\u00a0que tiene\u00a0Instagram<\/strong>\u00a0y que bate r\u00e9cords, la forma en la que\u00a0consigue humanizar las\u00a0marcas<\/strong>\u00a0y la facilidad de crear\u00a0enlaces directos<\/strong>\u00a0a\u00a0contenidos<\/strong>,\u00a0productos<\/strong>\u00a0o\u00a0servicios<\/strong>, dato que puede aumentar tu n\u00famero de\u00a0seguidores<\/strong>.<\/p>\n

6 tips que debes considerar<\/strong><\/h4>\n

1. Como hemos dicho anteriormente las Insta Stories<\/strong>\u00a0son muy visuales por lo tanto el\u00a0contenido<\/strong>\u00a0que compartas debe ser de buena calidad y sobre todo, y lo m\u00e1s importante, debes llamar la atenci\u00f3n. S\u00e9 original!!!<\/p>\n

2. Puedes personalizar tus publicaciones<\/strong> con filtros, stickers<\/strong>,\u00a0emojis<\/strong>\u2026<\/p>\n

3. Comparte contenido<\/strong>\u00a0que no requiera demasiada elaboraci\u00f3n pues ya sabes que la duraci\u00f3n de los\u00a0stories<\/strong> es de 24 horas.<\/p>\n

4. No olvides el uso de hashtags<\/strong>\u00a0y\u00a0localizadores<\/strong>\u00a0para que tengas mayor alcance.<\/p>\n

5. Esfu\u00e9rzate en mostrar contenido interesante<\/strong>\u00a0y novedoso.<\/p>\n

6. Se constante compartiendo historias de forma peri\u00f3dica.<\/p>\n

No cabe duda que existe una enorme competencia por atraer la atenci\u00f3n de los usuarios, poder empatizar con el es vital para generar leads, y utilizar Instragram Stories te puede ayudar a generar esta interacci\u00f3n con tu audiencia y mejorar el engagement.<\/p>\n

 <\/p>\n

Este es un art\u00edculo publicado originalmente por Mar\u00eda Mart\u00ednez | sep, 2018 | Puedes consultarlo en el sitio oficial de Opennemasblog\u00a0<\/a>| Modificado por Digil\u00f3polis | septiembre, 2020.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

Hoy te contamos c\u00f3mo generar contenido para Instagram Stories y algunos trucos para aprovechar todo el potencial de esta red social. Instagram Stories ha llegado para quedarse y vamos a compartirte algunos datos interesantes para aplicarlo en tu medio digital. Las\u00a0redes sociales\u00a0est\u00e1n muy presentes en cualquier estrategia de\u00a0marketing digital, y cuando una nueva funcionalidad aparece, […]<\/p>\n","protected":false},"author":1,"featured_media":3276,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1167,171],"tags":[213,224,167,169,165,125,253],"class_list":["post-3268","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-articulos","category-marketing","tag-consejos","tag-facebook","tag-inbound","tag-marketing","tag-marketing-de-atraccion","tag-marketing-de-contenidos","tag-marketing-digital"],"yoast_head":"\n6 consejos para usar Instagram Stories - Digil\u00f3polis<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/digilopolis.com\/blog\/2020\/09\/04\/6-consejos-para-usar-instagram-stories\/\" \/>\n<meta property=\"og:locale\" content=\"es_MX\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"6 consejos para usar Instagram Stories - Digil\u00f3polis\" \/>\n<meta property=\"og:description\" content=\"Hoy te contamos c\u00f3mo generar contenido para Instagram Stories y algunos trucos para aprovechar todo el potencial de esta red social. Instagram Stories ha llegado para quedarse y vamos a compartirte algunos datos interesantes para aplicarlo en tu medio digital. 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