{"id":3287,"date":"2020-09-24T14:31:38","date_gmt":"2020-09-24T19:31:38","guid":{"rendered":"https:\/\/digilopolis.com\/blog\/?p=3287"},"modified":"2025-01-19T22:41:19","modified_gmt":"2025-01-20T03:41:19","slug":"que-es-facebook-business-suite","status":"publish","type":"post","link":"https:\/\/digilopolis.com\/blog\/2020\/09\/24\/que-es-facebook-business-suite\/","title":{"rendered":"\u00bfQu\u00e9 es Facebook Business Suite?"},"content":{"rendered":"<p>La integraci\u00f3n de Facebook y Instagram en un solo sitio ya es posible.<\/p>\n<p>Facebook Business Suite es la nueva plataforma dise\u00f1ada espec\u00edficamente con el fin de facilitar a las empresas<strong>\u00a0la administraci\u00f3n de sus p\u00e1ginas y perfiles en Facebook, Instagram y Messenger<\/strong>, todo en un mismo lugar.<\/p>\n<p>Lo primero que tienes que saber es que para utilizar Facebook Business Suite las empresas deber\u00e1n\u00a0<strong>vincular sus cuentas comerciales de Facebook e Instagram.<\/strong><\/p>\n<p>Una vez que se haya iniciado sesi\u00f3n en Facebook se podr\u00e1 acceder a\u00a0<a href=\"https:\/\/business.facebook.com\/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">la versi\u00f3n de escritorio<\/a>\u00a0de Business Suite, mientras\u00a0<strong>en dispositivos m\u00f3viles,\u00a0<\/strong>los administradores de p\u00e1ginas podr\u00e1n acceder a una opci\u00f3n para unirse a Business Suite desde la aplicaci\u00f3n\u00a0<strong>Administrador de p\u00e1ginas,\u00a0<\/strong>disponible en descarga para sistemas operativos<a href=\"https:\/\/apps.apple.com\/us\/app\/facebook-pages-manager\/id514643583\" target=\"_blank\" rel=\"noopener noreferrer\">\u00a0iOS<\/a>\u00a0y\u00a0<a href=\"https:\/\/play.google.com\/store\/apps\/details?id=com.facebook.pages.app&amp;hl=es_419\" target=\"_blank\" rel=\"noopener noreferrer\">Android<\/a>.<\/p>\n<p>Una vez que hayas ingresado en la plataforma de Facebook Business Site, podr\u00e1s\u00a0<strong>acceder a las notificaciones de tus p\u00e1ginas, mensajes, comentarios<\/strong>\u00a0y otras actividades que se realizan en las cuentas comerciales que has a\u00f1adido en Facebook como en Instagram, adem\u00e1s de que\u00a0<strong>podr\u00e1s configurar respuestas personalizadas<\/strong>\u00a0para brindar una atenci\u00f3n m\u00e1s r\u00e1pida a las consultas habituales de los usuarios.<\/p>\n<p>Pero m\u00e1s all\u00e1 de estas funciones,\u00a0<strong>la aplicaci\u00f3n tambi\u00e9n ofrece herramientas para la creaci\u00f3n de noticias en tiempo real<\/strong>\u00a0que pueden publicarse en Facebook e Instagram, podr\u00e1s\u00a0<strong>programar publicaciones y acceder a valiosa informaci\u00f3n<\/strong>\u00a0sobre lo que funciona en relaci\u00f3n con tu contenido.<\/p>\n<p>Entre las\u00a0<strong>m\u00e9tricas que Business Suite ofrece<\/strong>\u00a0se encuentran el alcance, engagement y rendimiento de las publicaciones, tanto en Facebook como en Instagram. Y en base de estas m\u00e9tricas podr\u00e1s optar por crear anuncios para impulsar el compromiso y hacer crecer tu audiencia.<\/p>\n<div>\n<h4><strong>Business Suite tambi\u00e9n se expandir\u00e1 para incluir WhatsApp en el futuro<\/strong><\/h4>\n<p>El enfoque actual de Facebook es que ha creado Business Suite con el fin de ofrecer a las peque\u00f1as y medianas empresas un conjunto de herramientas f\u00e1ciles de utilizar para impulsar su digitalizaci\u00f3n y llegar a sus clientes online, sin embargo,<strong>\u00a0el plan a largo plazo de la empresa es desarrollar un conjunto de herramientas que empresas de cualquier tama\u00f1o puedan utilizar<\/strong>, incluidas las m\u00e1s grandes, e incluso en alg\u00fan momento durante\u00a0<strong>el pr\u00f3ximo a\u00f1o incluir el manejo de WhatsApp<\/strong>\u00a0para las empresas.<\/p>\n<\/div>\n<p>&nbsp;<\/p>\n<p><span style=\"color: #808080; font-size: 9px;\">Este es un art\u00edculo publicado originalmente por Susana Galeano | abr 15, 2019 | Puedes consultarlo en el sitio oficial de <a href=\"https:\/\/marketing4ecommerce.mx\/\" target=\"_blank\" rel=\"noopener noreferrer\">Marketing4ecommerce<\/a>\u00a0| Editado por Digil\u00f3polis, sep 2020<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>La integraci\u00f3n de Facebook y Instagram en un solo sitio ya es posible. Facebook Business Suite es la nueva plataforma dise\u00f1ada espec\u00edficamente con el fin de facilitar a las empresas\u00a0la administraci\u00f3n de sus p\u00e1ginas y perfiles en Facebook, Instagram y Messenger, todo en un mismo lugar. Lo primero que tienes que saber es que para [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":3291,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[171],"tags":[249,213,195,224,211,169,253],"class_list":["post-3287","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","tag-aplicaciones-web","tag-consejos","tag-empresas","tag-facebook","tag-herramientas-marketing","tag-marketing","tag-marketing-digital"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u00bfQu\u00e9 es Facebook Business Suite? - Digil\u00f3polis<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/digilopolis.com\/blog\/2020\/09\/24\/que-es-facebook-business-suite\/\" \/>\n<meta property=\"og:locale\" content=\"es_MX\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u00bfQu\u00e9 es Facebook Business Suite? - Digil\u00f3polis\" \/>\n<meta property=\"og:description\" content=\"La integraci\u00f3n de Facebook y Instagram en un solo sitio ya es posible. 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