{"id":3303,"date":"2020-10-25T22:29:09","date_gmt":"2020-10-26T03:29:09","guid":{"rendered":"https:\/\/digilopolis.com\/blog\/?p=3303"},"modified":"2025-01-19T22:50:19","modified_gmt":"2025-01-20T03:50:19","slug":"por-que-utilizar-el-marketing-emocional","status":"publish","type":"post","link":"https:\/\/digilopolis.com\/blog\/2020\/10\/25\/por-que-utilizar-el-marketing-emocional\/","title":{"rendered":"Por qu\u00e9 utilizar el marketing emocional"},"content":{"rendered":"<p>Te has preguntado, \u00bfQu\u00e9 puedes hacer para que la gente elija tu marca, entre toda la competencia que existe? Hasta el momento las marcas han recurrido a estrategias de marketing digital que han dado resultados adecuados pero moderados. Pero si lo que buscas es <strong>tener un lugar en la preferencia de los consumidores de hoy en d\u00eda<\/strong>, tienes que ir mucho m\u00e1s all\u00e1.<\/p>\n<p>La competencia es cada d\u00eda m\u00e1s fuerte y esto hace muy importante el uso otras estrategias de branding que te ayuden a\u00a0<strong>diferenciarte de los dem\u00e1s<\/strong>\u00a0y una manera es conseguir<strong>\u00a0que los consumidores sientan emociones hacia tu marca.<\/strong><\/p>\n<h2><a href=\"https:\/\/digilopolis.com\/blog\/2017\/08\/08\/que-es-el-marketing-emocional\/\" target=\"_blank\" rel=\"noopener noreferrer\">El marketing emocional<\/a><\/h2>\n<p>Cada emoci\u00f3n que se genera en los clientes funciona de una manera distinta al momento de crear las estrategias de marketing.\u00a0Estas estrategias\u00a0<strong>se dise\u00f1an de acuerdo con la emoci\u00f3n que sea m\u00e1s adecuada<\/strong>\u00a0para as\u00ed provocar que tus usuarios: compren, se suscriban, se sensibilicen, rechacen, etc.<\/p>\n<p>Con el uso de t\u00e9cnicas que despierten las emociones, podr\u00e1s lograr posicionar tu empresa m\u00e1s r\u00e1pidamente y de manera m\u00e1s sencilla\u00a0en la mente de los consumidores y tambi\u00e9n<strong>\u00a0permanecer en su recuerdo por un largo tiempo.<\/strong><\/p>\n<p>A continuaci\u00f3n, encontrar\u00e1s 4 t\u00e9cnicas que apelan a las emociones de los consumidores, de acuerdo con informaci\u00f3n de la consultora\u00a0<a href=\"http:\/\/www.colemancbx.com\/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Coleman CBX<\/a>, y c\u00f3mo hacer uso de ellas:<\/p>\n<h4>La\u00a0<strong>nostalgia<\/strong><\/h4>\n<p>Generalmente tiene un impacto directo en las decisiones de compra. Apela al recuerdo y a sentimientos de melancol\u00eda, despertando emociones que ayudar\u00e1n a obtener un mejor posicionamiento porque a la mayor\u00eda de la gente le hace bien revivir momentos en los que se sintieron bien.<\/p>\n<h4>La\u00a0<strong>pertenencia a un grupo<\/strong><\/h4>\n<p>Consiste en que los usuarios asocien una marca con una comunidad de la que quieren formar parte y para hacerlo, compran un producto que los haga sentir que pertenecen a un grupo de personas con un inter\u00e9s com\u00fan.<\/p>\n<h4>La\u00a0<strong>felicidad<\/strong><\/h4>\n<p>En tu estrategia de marketing busca que cuando los clientes establezcan contacto con alguno de los canales de tu marca, se muestren felices y sonrientes. \u00c9sta es la emoci\u00f3n a la que m\u00e1s marcas apelan, por eso es que se el riesgo de que el cliente se acostumbre\u00a0y no responda como se esperar\u00eda.<\/p>\n<h4>El\u00a0<strong>miedo<\/strong><\/h4>\n<p>Es una emoci\u00f3n que si bien, no es la m\u00e1s com\u00fan en marketing, s\u00ed es muy frecuente en las estrategias de algunos giros. Hay empresas que por el tipo de producto que ofrece, el miedo resulta la mejor manera de conectarse con sus clientes haci\u00e9ndolos experimentar una sensaci\u00f3n de inseguridad que pueden solucionar al adquirir el producto anunciado.<\/p>\n<p>Elia Guardiola, especialista en Marketing Emocional y Experiencial, nos habla de la importancia del\u00a0<strong>v\u00ednculo afectivo entre la marca y su consumidor<\/strong>: es b\u00e1sico para hacer marketing emocional y adem\u00e1s, permite a las dos partes vivir experiencias.<\/p>\n<h4>\u00bfConoces el marketing emocional? Con esta estrategia podr\u00e1s entrar en la mete de los consumidores<\/h4>\n<p>Por un lado, el cliente se fideliza hacia la marca, y por otro,<strong>\u00a0las marcas pueden aprovechar la retroalimentaci\u00f3n que brinda el consumidor a trav\u00e9s de las reacciones<\/strong>\u00a0que tienen a las estrategias implementadas, lo cual ser\u00e1 visible en las interacciones que tienen con la empresa.<\/p>\n<p>Lo que las personas esperan de las marcas es que las hagan<strong>\u00a0vivir experiencias con sus productos y servicios<\/strong>\u00a0a trav\u00e9s de la publicidad, la manera en la que son invitados a interactuar con la marca, o hasta con una etiqueta o empaque. Esas experiencias har\u00e1n a nuestros clientes tener sensaciones y revivir emociones que los lleve a tomar decisiones de compra.<\/p>\n<p>Hacer una mezcla entre las t\u00e9cnicas de branding digital con m\u00e9todos m\u00e1s innovadores, definitivamente\u00a0<strong>contribuir\u00e1 a un muy buen posicionamiento de nuestra marca<\/strong>\u00a0y a la percepci\u00f3n que el consumidor tenga de ella, pero para garantizar los resultados, siempre es importante ir de la mano de expertos que tengan el conocimiento necesario para dise\u00f1ar e implementar la estrategia ideal de acuerdo con la marca, sus productos y su target.<\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"color: #808080; font-size: 9px;\">Este es un art\u00edculo publicado originalmente por Lorena P\u00e9rez M. | sep, 2018 | Puedes consultarlo en el sitio oficial de <a href=\"https:\/\/marketing4ecommerce.mx\/\" target=\"_blank\" rel=\"noopener noreferrer\">Marketing4EcommerceMx<\/a>\u00a0| Modificado por Digil\u00f3polis | octubre, 2020.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Te has preguntado, \u00bfQu\u00e9 puedes hacer para que la gente elija tu marca, entre toda la competencia que existe? Hasta el momento las marcas han recurrido a estrategias de marketing digital que han dado resultados adecuados pero moderados. Pero si lo que buscas es tener un lugar en la preferencia de los consumidores de hoy [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":3306,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1167,171],"tags":[213,211,167,169,165,125,263],"class_list":["post-3303","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-articulos","category-marketing","tag-consejos","tag-herramientas-marketing","tag-inbound","tag-marketing","tag-marketing-de-atraccion","tag-marketing-de-contenidos","tag-marketing-emocional"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Por qu\u00e9 utilizar el marketing emocional - Digil\u00f3polis<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/digilopolis.com\/blog\/2020\/10\/25\/por-que-utilizar-el-marketing-emocional\/\" \/>\n<meta property=\"og:locale\" content=\"es_MX\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Por qu\u00e9 utilizar el marketing emocional - Digil\u00f3polis\" \/>\n<meta property=\"og:description\" content=\"Te has preguntado, \u00bfQu\u00e9 puedes hacer para que la gente elija tu marca, entre toda la competencia que existe? 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