{"id":3350,"date":"2021-02-05T15:12:43","date_gmt":"2021-02-05T20:12:43","guid":{"rendered":"https:\/\/digilopolis.com\/blog\/?p=3350"},"modified":"2025-01-19T22:50:19","modified_gmt":"2025-01-20T03:50:19","slug":"que-es-el-inbound-marketing-2","status":"publish","type":"post","link":"https:\/\/digilopolis.com\/blog\/2021\/02\/05\/que-es-el-inbound-marketing-2\/","title":{"rendered":"\u00bfQu\u00e9 es el Inbound Marketing?"},"content":{"rendered":"
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El inbound marketing es una metodolog\u00eda centrada en el comprador que se enfoca en las necesidades, los deseos y preferencias de compra del consumidor. Lo que no es una soluci\u00f3n cara que le sirva al vendedor.<\/span><\/p>\n<\/div>\n

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La metodolog\u00eda inbound pone \u00e9nfasis en la comprensi\u00f3n del contenido \/ contexto. Idealmente, deber\u00eda centrarse en crear contenido que est\u00e9 totalmente optimizado para la b\u00fasqueda y las redes sociales, y que atraiga a futuros clientes o prospectos. El contexto se refiere a comprender qu\u00e9 contenido es m\u00e1s atractivo para los prospectos y qu\u00e9 es lo m\u00e1s probable que los lleve a trav\u00e9s de su embudo de ventas; ese contexto debe entenderse y dominarse para personalizar mensajes, correos electr\u00f3nicos y otras promociones.<\/p>\n

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\u00bfCu\u00e1les son los beneficios del Inbound Marketing?<\/h2>\n<\/div>\n<\/div>\n<\/div>\n
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Inbound se enfoca en atraer a los clientes correctos, nutrirlos para una conversi\u00f3n y luego deleitarlos continuamente.\u00a0El marketing tradicional est\u00e1 desactualizado y ya no atrae al comprador moderno.\u00a0Aqu\u00ed es donde y por qu\u00e9 el inbound marketing se ha intensificado y ha llenado el vac\u00edo.<\/p>\n

La idea de vender sin vender se basa en promover el conocimiento de sus servicios, productos e industria.\u00a0Pero, \u00bfc\u00f3mo aumentan sus ventas sin vender entonces?\u00a0Haciendo crecer su marca, estableci\u00e9ndose como un l\u00edder intelectual \/ autoridad de la industria y, por lo tanto, seleccionando esos clientes potenciales precisos.<\/strong><\/p>\n

Se centra en ofrecer contenido personalizado para los compradores objetivo en el momento adecuado, equip\u00e1ndolos de la informaci\u00f3n necesaria para tomar decisiones informadas y fundamentadas sin sentirse presionados a realizar una compra.<\/p>\n<\/div>\n<\/div>\n

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La filosof\u00eda del Inbound Marketing<\/h2>\n<\/div>\n<\/div>\n<\/div>\n
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Actualmente somos bombardeados por publicidad dondequiera que miremos y donde quiera que vayamos. Y cada vez m\u00e1s buscamos evadirla.<\/p>\n

Los consumidores tambi\u00e9n se han cansado de tantas afirmaciones falsas, lo que resulta en mucha m\u00e1s investigaci\u00f3n antes de realizar una compra, independientemente de lo que prometa la publicidad llamativa.\u00a0Junto con el desinter\u00e9s por la publicidad ruidosa, la tecnolog\u00eda ha ayudado a los consumidores a evadir la publicidad intrusiva con herramientas como identificador de llamadas, filtros de spam, bloqueadores de anuncios, etc.<\/strong><\/p>\n

La tecnolog\u00eda tambi\u00e9n ha ayudado al comprador moderno a buscar sus soluciones e investigar productos y servicios que le interesan, pero tambi\u00e9n a informar a otros usuarios sobre estos.<\/p>\n

El inbound marketing existe para servir a estos compradores modernos.\u00a0La filosof\u00eda tiene como objetivo recompensar su tiempo y energ\u00eda dedicados a la b\u00fasqueda, con informaci\u00f3n \u00fatil y valiosa, y guiarlos hacia una acci\u00f3n<\/strong> (dependiendo de d\u00f3nde se encuentren en el viaje de su comprador) mediante el uso de contenido atractivo.\u00a0El proceso de inbound marketing alinea este contenido con los intereses del comprador para atraer a los tipos correctos de clientes que tienen m\u00e1s probabilidades de convertirse en clientes.\u00a0Tambi\u00e9n elimina a los compradores que a\u00fan no est\u00e1n listos para comprar y los enriquece con m\u00e1s oportunidades de desarrollo, hasta que est\u00e9n listos para realizar la conversi\u00f3n.<\/p>\n

\u00bfCu\u00e1les son las diferencias entre el Inbound Marketing y el Outbound Marketing?<\/h2>\n

En pocas palabras, el inbound marketing est\u00e1 “centrado en el comprador”. Este cambio se debe a que la informaci\u00f3n est\u00e1 disponible para los consumidores que pueden tomar sus propias decisiones de compra informadas. Inbound es un enfoque que se aleja del QU\u00c9 tradicional vende una empresa y se centra en qui\u00e9n es la empresa y POR QU\u00c9 vende.<\/p>\n

El marketing tradicional est\u00e1 “centrado en el vendedor”: se centra en lo que vende el vendedor y las caracter\u00edsticas de sus productos o servicios. El cambio m\u00e1s significativo entre los dos es que las empresas que implementan estrategias de inbound marketing llegan con informaci\u00f3n y contenido, demostrando ser l\u00edderes e innovadores en su industria. El enfoque inbound es paciente y activo, nunca agresivo y nunca intenta forzar una venta; las marcas inbound est\u00e1n m\u00e1s preocupadas por resolver el problema del comprador y construir una relaci\u00f3n.<\/p>\n

A trav\u00e9s del aluvi\u00f3n de publicidad del marketing tradicional, cuesta mucho adquirir un nuevo cliente en comparaci\u00f3n con la metodolog\u00eda m\u00e1s org\u00e1nica del inbound marketing. El enfoque de Inbound en la creatividad, el talento, el esfuerzo y en ponerlo en contacto con personas conocedoras, a diferencia del enfoque del marketing tradicional que se centra en el presupuesto y la repetici\u00f3n a trav\u00e9s de publicidad impersonal y masiva.<\/p>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

El inbound marketing es una metodolog\u00eda centrada en el comprador que se enfoca en las necesidades, los deseos y preferencias de compra del consumidor. Lo que no es una soluci\u00f3n cara que le sirva al vendedor. La metodolog\u00eda inbound pone \u00e9nfasis en la comprensi\u00f3n del contenido \/ contexto. Idealmente, deber\u00eda centrarse en crear contenido que […]<\/p>\n","protected":false},"author":1,"featured_media":3352,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1167,101,171],"tags":[213,211,167,165,125,253],"class_list":["post-3350","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-articulos","category-comunicacion","category-marketing","tag-consejos","tag-herramientas-marketing","tag-inbound","tag-marketing-de-atraccion","tag-marketing-de-contenidos","tag-marketing-digital"],"yoast_head":"\n\u00bfQu\u00e9 es el Inbound Marketing? - Digil\u00f3polis<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/digilopolis.com\/blog\/2021\/02\/05\/que-es-el-inbound-marketing-2\/\" \/>\n<meta property=\"og:locale\" content=\"es_MX\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u00bfQu\u00e9 es el Inbound Marketing? - Digil\u00f3polis\" \/>\n<meta property=\"og:description\" content=\"El inbound marketing es una metodolog\u00eda centrada en el comprador que se enfoca en las necesidades, los deseos y preferencias de compra del consumidor. 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