{"id":3380,"date":"2021-05-24T19:14:28","date_gmt":"2021-05-25T00:14:28","guid":{"rendered":"https:\/\/digilopolis.com\/blog\/?p=3380"},"modified":"2025-01-19T22:40:22","modified_gmt":"2025-01-20T03:40:22","slug":"que-es-el-engagement-claves-para-llegar-al-corazon-de-tus-clientes","status":"publish","type":"post","link":"https:\/\/digilopolis.com\/blog\/2021\/05\/24\/que-es-el-engagement-claves-para-llegar-al-corazon-de-tus-clientes\/","title":{"rendered":"Qu\u00e9 es el engagement: claves para llegar al coraz\u00f3n de tus clientes"},"content":{"rendered":"<p><strong>El Engagement es un factor al que cada vez le prestan m\u00e1s atenci\u00f3n las empresas y sus equipos de Marketing<\/strong>, pues est\u00e1 asociado con el posicionamiento sustentable y una buena gesti\u00f3n de marca.; pero, <strong>\u00bfqu\u00e9 es el engagement?.<\/strong><\/p>\n<h2>Qu\u00e9 es el engagement<\/h2>\n<p><strong>Compromiso<\/strong>, es la primera palabra con la que se le relaciona, en concreto el que adquiere el cliente con una marca a trav\u00e9s de los canales online; con relevancia de las redes sociales. Precisamente ha sido desde que las empresas tomaron conciencia de la importancia del social media\u00a0<strong>cuando se ha integrado engagement en la jerga del sector.<\/strong>\u00a0<strong>Conectar con el cliente<\/strong>, crear una<strong>\u00a0relaci\u00f3n de confianza\u00a0<\/strong>e inter\u00e9s con \u00e9l durante su captaci\u00f3n y fidelizaci\u00f3n, es el eje fundamental del engagement, pero va m\u00e1s all\u00e1. Detectar las emociones del cliente, sus pensamientos ante los contenidos de la empresa, o su reacci\u00f3n ante las novedades se transforman en elementos imprescindibles para generar este compromiso.<\/p>\n<h2>C\u00f3mo medir el engagement<\/h2>\n<p>Al integrar este concepto en el plan de Inbound Marketing se hace l\u00f3gicamente imprescindible medirlo y en algunas ocasiones se opta por el seguimiento del n\u00famero de\u00a0<strong>likes, reacciones, comentarios o shares<\/strong>, siendo estos\u00a0KPI\u00a0solo\u00a0<strong>una parte de la estrategia<\/strong>\u00a0porque son datos de accesible medici\u00f3n, pero no despejan al completo la inc\u00f3gnita de c\u00f3mo es la relaci\u00f3n con el cliente. El engagement persigue profundizar m\u00e1s en este conocimiento de los sentimientos e ideas que la marca genera en sus consumidores.<\/p>\n<p>Desde algunas \u00e1reas incluyen otros indicadores como\u00a0<strong>el tiempo medio de estancia en la p\u00e1gina, el n\u00famero de p\u00e1ginas vistas por visitante o la tasa de rebote<\/strong>. Bas\u00e1ndose en estos tres \u00faltimos conceptos un estudio de 2014 situaba a\u00a0<strong>Youtube<\/strong>\u00a0como la red social con m\u00e1s\u00a0<em>engagement<\/em>. En cualquier caso,\u00a0la forma m\u00e1s sencilla de\u00a0<strong>medir el engagement en redes sociales<\/strong>\u00a0ser\u00eda sumar todas las reacciones en redes sociales (likes, reacciones, comentarios o shares)\u00a0entre el total de gente que vio esos contenidos. Si no tenemos acceso a los datos de visualizaciones, siempre podemos recurrir a dividir la suma de las reacciones entre el total de fans. M\u00e1s all\u00e1 del c\u00e1lculo\u00a0en s\u00ed, lo fundamental ser\u00e1<strong>\u00a0apostar por una de las f\u00f3rmulas, mantenerla en el tiempo e ir viendo su evoluci\u00f3n.<\/strong><\/p>\n<div>\n<div id=\"div-gpt-ad-1543924220871-0\" data-google-query-id=\"CNW6y4fC4_ACFZJOAQod8eoD4w\">\n<h2>Qu\u00e9 es el engagement: tendencias<\/h2>\n<p>Como parte de cualquier plan de marketing online la adaptaci\u00f3n a mobile es una fuerte l\u00ednea que tambi\u00e9n puede apoyar el\u00a0<strong>desarrollo del engagement<\/strong>\u00a0a trav\u00e9s de diversas estrategias que pasan por la simplicidad de las acciones, el di\u00e1logo y el uso de las peculiaridades del m\u00f3vil como la<strong>\u00a0personalizaci\u00f3n o la geolocalizaci\u00f3n.<\/strong><\/p>\n<p>La\u00a0<strong>generaci\u00f3n de contenidos<\/strong>\u00a0de inter\u00e9s que promueva el deseo de compartirlo y que genere di\u00e1logo <strong>contin\u00faa siendo la tendencia<\/strong> b\u00e1sica, as\u00ed como la adaptabilidad a los nuevos formatos y la b\u00fasqueda de la personalizaci\u00f3n. Y todo ello para alcanzar\u00a0<strong>relaciones que pervivan con el paso del tiempo<\/strong> porque la conversaci\u00f3n con el cliente siempre ha sido la clave.<\/p>\n<p><span style=\"color: #808080; font-size: 9px;\">Este es un art\u00edculo publicado originalmente por Roc\u00edo G\u00f3mez | oct, 2020 | Puedes consultarlo en el sitio oficial de <a href=\"https:\/\/marketing4ecommerce.mx\/\" target=\"_blank\" rel=\"noopener noreferrer\">Marketing4EcommerceMx<\/a> | Editado por Digil\u00f3polis |jun, 2021.<\/span><\/p>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>El Engagement es un factor al que cada vez le prestan m\u00e1s atenci\u00f3n las empresas y sus equipos de Marketing, pues est\u00e1 asociado con el posicionamiento sustentable y una buena gesti\u00f3n de marca.; pero, \u00bfqu\u00e9 es el engagement?. Qu\u00e9 es el engagement Compromiso, es la primera palabra con la que se le relaciona, en concreto [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":3382,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[171],"tags":[213,167,169,165,125,145],"class_list":["post-3380","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","tag-consejos","tag-inbound","tag-marketing","tag-marketing-de-atraccion","tag-marketing-de-contenidos","tag-socializacion-de-contenidos"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Qu\u00e9 es el engagement: claves para llegar al coraz\u00f3n de tus clientes -<\/title>\n<meta name=\"description\" content=\"El Engagement es un factor al que cada vez le prestan m\u00e1s atenci\u00f3n las empresas y sus equipos de Marketing, 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