{"id":3450,"date":"2021-09-23T09:00:35","date_gmt":"2021-09-23T14:00:35","guid":{"rendered":"https:\/\/digilopolis.com\/blog\/?p=3450"},"modified":"2025-01-19T22:50:19","modified_gmt":"2025-01-20T03:50:19","slug":"que-es-un-wireframe","status":"publish","type":"post","link":"https:\/\/digilopolis.com\/blog\/2021\/09\/23\/que-es-un-wireframe\/","title":{"rendered":"\u00bfQu\u00e9 es un wireframe?"},"content":{"rendered":"

Seguramente hayas escuchado o le\u00eddo alguna vez el t\u00e9rmino wireframe. Hoy te explicamos qu\u00e9 es y por qu\u00e9 es una herramienta vital en el dise\u00f1o de cualquier web o app.<\/p>\n

\u00bfQu\u00e9 es un wireframe?<\/h2>\n

Un wireframe es un\u00a0esquema que representa la estructura b\u00e1sica, tipos de contenido y posici\u00f3n de los mismos en una web o app<\/strong>.<\/p>\n

Los wireframes, junto con los mockups y prototipos, son\u00a0una de las herramientas fundamentales a la hora de dise\u00f1ar webs, apps e interfaces de usuario<\/strong>.<\/p>\n

Mientras\u00a0los wireframes se encargan de definir la estructura, los mockups definen el aspecto visual y los prototipos van un paso m\u00e1s all\u00e1 a\u00f1adiendo interactividad<\/strong>.<\/p>\n

Los wireframes se utilizan al principio del proceso de desarrollo para establecer la estructura b\u00e1sica de un sitio web antes de agregar el dise\u00f1o visual y el contenido.<\/p>\n

El objetivo de un wireframe es proporcionar una comprensi\u00f3n visual de una p\u00e1gina al principio de un proyecto para obtener la aprobaci\u00f3n de las partes interesadas y el equipo del proyecto antes de que comience la fase creativa. Los wireframes tambi\u00e9n se pueden usar para crear la navegaci\u00f3n global y secundaria para garantizar que la terminolog\u00eda y la estructura utilizadas para el sitio cumplan con las expectativas del usuario.<\/p>\n

\n
\n

\"wireframe\"<\/p>\n<\/div>\n<\/div>\n

\u00bfPor qu\u00e9 debes utilizar wireframes?<\/h2>\n

Uno de los errores m\u00e1s habituales en dise\u00f1o web es empezar a trabajar directamente la parte visual<\/strong>, obviando la estructura y pensando que de esta manera ahorraremos tiempo y costes.<\/p>\n

El resultado obtenido es el contrario pues,\u00a0sin una estructura definida, realizar correcciones llevar\u00e1 m\u00e1s tiempo y ser\u00e1 mucho m\u00e1s costoso<\/strong>.<\/p>\n

De la misma manera que no empezamos una casa por el tejado,\u00a0no debemos empezar a dise\u00f1ar una web o app sin tener una estructura correctamente definida<\/strong>.<\/p>\n

Los wireframes nos permiten representar la arquitectura de la web y definir la posici\u00f3n y tama\u00f1o espec\u00edfico de cada uno de los elementos a un nivel b\u00e1sico<\/strong>. Es decir, se define qu\u00e9 tipo de elemento se va a utilizar (texto, imagen, bot\u00f3n, etc.) pero no se detalla su aspecto visual.<\/p>\n

Los wireframes son fundamentales en las primeras fases del proyecto pues\u00a0act\u00faan como bocetos que permiten al equipo de trabajo entender la estructura del sitio o app<\/strong>.<\/p>\n

Al tratarse de una representaci\u00f3n esquem\u00e1tica, los wireframes tambi\u00e9n son\u00a0perfectos para realizar<\/strong>\u00a0an\u00e1lisis heur\u00edsticos\u00a0de usabilidad, detectar problemas y realizar correcciones<\/strong>.<\/p>\n

\u00bfC\u00f3mo crear wireframes?<\/h2>\n

Antes de empezar a dise\u00f1ar wireframes debes tener clara la arquitectura de la web mediante un\u00a0mapa del sitio o diagrama de flujo<\/strong>\u00a0de las diferentes p\u00e1ginas que lo componen.<\/p>\n

Es habitual que los primeros wireframes se realicen con l\u00e1piz y papel<\/strong>. Una vez tengas la estructura definida, puedes utilizar herramientas espec\u00edficas que te ayudar\u00e1n a posicionar los diferentes elementos con mayor precisi\u00f3n.<\/p>\n

Existe una amplia variedad de herramientas que permiten crear wireframes<\/strong>. Desde herramientas espec\u00edficas como\u00a0Balsamiq<\/a>,\u00a0Moqups<\/a>\u00a0o\u00a0Cacoo<\/a>\u00a0a otras m\u00e1s generales como Adobe InDesign, Illustrator, Photoshop, Canva o Powerpoint.<\/p>\n

Tambi\u00e9n puedes utilizar\u00a0herramientas avanzadas orientadas al dise\u00f1o de interfaces de usuario como<\/strong>\u00a0Adobe Xd<\/a>,\u00a0InVision<\/a>,\u00a0Figma<\/a>,\u00a0Sketch<\/a>\u00a0o\u00a0Axure RP<\/a>. Todas ellas te permiten desarrollar un proyecto de dise\u00f1o web desde la fase inicial hasta la final y cuentan con numerosas plantillas y kits que aceleran el flujo de trabajo.<\/p>\n

La elecci\u00f3n de una u otra herramienta depender\u00e1 de tus necesidades, recursos y nivel de destreza<\/strong>, pero en ning\u00fan caso puede suponer un impedimento para no utilizar wireframes en tu proceso de dise\u00f1o.<\/p>\n

Desde una perspectiva pr\u00e1ctica, los wireframes aseguran que el contenido y la funcionalidad de la p\u00e1gina se coloquen correctamente en funci\u00f3n de las necesidades del usuario y de la empresa.<\/p>\n

Este es un art\u00edculo publicado originalmente por Steven Queiruga | sep, 2021 | Puedes consultarlo en el sitio oficial de Marketing4EcommerceMx<\/a> | Con informaci\u00f3n de Experience UX Agency<\/a> | Editado por Digil\u00f3polis | sep, 2021.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

Seguramente hayas escuchado o le\u00eddo alguna vez el t\u00e9rmino wireframe. Hoy te explicamos qu\u00e9 es y por qu\u00e9 es una herramienta vital en el dise\u00f1o de cualquier web o app. \u00bfQu\u00e9 es un wireframe? Un wireframe es un\u00a0esquema que representa la estructura b\u00e1sica, tipos de contenido y posici\u00f3n de los mismos en una web o […]<\/p>\n","protected":false},"author":1,"featured_media":3457,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1167],"tags":[287,286,285,270,268,288],"class_list":["post-3450","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-articulos","tag-arquitectura-web","tag-desarrollo-web","tag-diseno-web","tag-experiencia-del-usuario","tag-ux","tag-wireframe"],"yoast_head":"\n\u00bfQu\u00e9 es un wireframe? - Digil\u00f3polis<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/digilopolis.com\/blog\/2021\/09\/23\/que-es-un-wireframe\/\" \/>\n<meta property=\"og:locale\" content=\"es_MX\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u00bfQu\u00e9 es un wireframe? - Digil\u00f3polis\" \/>\n<meta property=\"og:description\" content=\"Seguramente hayas escuchado o le\u00eddo alguna vez el t\u00e9rmino wireframe. Hoy te explicamos qu\u00e9 es y por qu\u00e9 es una herramienta vital en el dise\u00f1o de cualquier web o app. \u00bfQu\u00e9 es un wireframe? 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