{"id":3492,"date":"2021-12-09T14:11:04","date_gmt":"2021-12-09T19:11:04","guid":{"rendered":"https:\/\/digilopolis.com\/blog\/?p=3492"},"modified":"2021-12-09T14:12:09","modified_gmt":"2021-12-09T19:12:09","slug":"amazon-retira-el-servicio-de-alexa-internet","status":"publish","type":"post","link":"https:\/\/digilopolis.com\/blog\/2021\/12\/09\/amazon-retira-el-servicio-de-alexa-internet\/","title":{"rendered":"Amazon retira el servicio de Alexa Internet"},"content":{"rendered":"

Amazon ha anunciado que retira Alexa tras 25 a\u00f1os de existencia. Alexa (.com) o Alexa Internet, ojo, no se trata del servicio de asistente digital, sino del sitio de clasificaci\u00f3n web que estaba activo desde hace 25 a\u00f1os.<\/p>\n

\u201cHace 25 a\u00f1os fundamos Alexa Internet. Despu\u00e9s de dos d\u00e9cadas de ayudar a cientos de miles a encontrar, llegar y convertir en ventas su audiencia digital, tomamos la dif\u00edcil decisi\u00f3n de retirar de Internet Alexa.com el pr\u00f3ximo 1 de mayo de 2022. Gracias por hacer de Alexa.com un recurso de referencia para la investigaci\u00f3n de\u00a0contenido, el an\u00e1lisis de la competencia, la investigaci\u00f3n de palabras clave y mucho m\u00e1s\u201d.<\/p>\n

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Con ese texto, Amazon le dice adi\u00f3s a la plataforma que ser\u00e1 dada de baja el pr\u00f3ximo a\u00f1o, seg\u00fan el comunicado<\/a>.<\/div>\n
\n

Por medio de\u00a0Alexa.com<\/a>, los usuarios pod\u00edan acceder a clasificaciones de tr\u00e1fico de sitios web.<\/p>\n

Adem\u00e1s, ofrec\u00eda datos relevantes como promedio de visitas de las p\u00e1ginas por usuario, los porcentajes de usuarios de Internet que acced\u00edan al sitio y la cantidad de cliks que ten\u00eda cada web, entre muchos otros datos m\u00e1s.<\/p>\n

Toda esta informaci\u00f3n que brindaba Alexa era utilizada en casi cualquier an\u00e1lisis de audiencias, infograf\u00eda e investigaci\u00f3n del tipo \u00ablos 100 sitios web m\u00e1s populares\u00bb y similares que se haya publicado en las \u00faltimas d\u00e9cadas. Ha sido de gran utilidad para agencias, anunciantes, desarrolladores, marketeros y webmasters, porque se comercializ\u00f3 en m\u00faltiples versiones, brindado la oportunidad de acceder a informaci\u00f3n m\u00e1s detallada a usuario pago.<\/p>\n

Ahora Amazon lo retira despu\u00e9s de m\u00e1s de 25 a\u00f1os de estar activo. Hasta ahora se desconocen las razones del porque la compa\u00f1\u00eda ha tomado esta decisi\u00f3n, pero de acuerdo con los datos de la plataforma de SEO Semrush, el tr\u00e1fico org\u00e1nico de Alexa Internet est\u00e1 en constante descenso, por lo que es posible que la compa\u00f1\u00eda haya tomado esta decisi\u00f3n a ra\u00edz de una importante baja en la popularidad de este servicio.<\/p>\n

Por lo tanto los usuarios cuentan con distintas opciones que les ayuden a este an\u00e1lisis, tal es el caso de Google Analytics<\/a>, Ubersuggest<\/a> o SEMrush.<\/a><\/p>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

Amazon ha anunciado que retira Alexa tras 25 a\u00f1os de existencia. Alexa (.com) o Alexa Internet, ojo, no se trata del servicio de asistente digital, sino del sitio de clasificaci\u00f3n web que estaba activo desde hace 25 a\u00f1os. \u201cHace 25 a\u00f1os fundamos Alexa Internet. Despu\u00e9s de dos d\u00e9cadas de ayudar a cientos de miles a […]<\/p>\n","protected":false},"author":1,"featured_media":3497,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[171,107],"tags":[245,249,211,253],"class_list":["post-3492","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","category-noticias","tag-aplicaciones","tag-aplicaciones-web","tag-herramientas-marketing","tag-marketing-digital"],"yoast_head":"\nAmazon retira el servicio de Alexa Internet - Digil\u00f3polis<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/digilopolis.com\/blog\/2021\/12\/09\/amazon-retira-el-servicio-de-alexa-internet\/\" \/>\n<meta property=\"og:locale\" content=\"es_MX\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Amazon retira el servicio de Alexa Internet - Digil\u00f3polis\" \/>\n<meta property=\"og:description\" content=\"Amazon ha anunciado que retira Alexa tras 25 a\u00f1os de existencia. 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