{"id":3664,"date":"2022-12-05T11:37:12","date_gmt":"2022-12-05T16:37:12","guid":{"rendered":"https:\/\/digilopolis.com\/blog\/?p=3664"},"modified":"2025-07-21T13:55:53","modified_gmt":"2025-07-21T18:55:53","slug":"que-es-el-storytelling-marketing","status":"publish","type":"post","link":"https:\/\/digilopolis.com\/blog\/2022\/12\/05\/que-es-el-storytelling-marketing\/","title":{"rendered":"\u00bfQu\u00e9 es el storytelling marketing?"},"content":{"rendered":"

Ya no es posible imaginar el marketing sin el storytelling, un estilo narrativo definido como el \u201carte de contar historias\u201d para\u00a0atraer audiencia, enganchar y generar confianza en torno a una marca y su producto<\/strong>, que tanto le ha sido rentable a la mercadotecnia, la publicidad y las marcas.<\/p>\n

Probablemente sea mucho lo que a\u00fan no sabes de esta modalidad, despu\u00e9s de todo, ha evolucionado mucho con el tiempo, a\u00f1adiendo nuevas variantes a su narrativa para crear el perfecto storytelling marketing.<\/p>\n

\u00bfQu\u00e9 es el storytelling?<\/strong><\/h2>\n

Los marketeros no inventaron nada nuevo,\u00a0los seres humanos siempre se han sentido atra\u00eddos por la magia de un buen relato<\/strong>. Sin embargo, al tomarlo como una disciplina, fue preciso encontrar formas de perfeccionarla para convertirla en una especie de f\u00f3rmula infalible para vender.<\/p>\n

Hoy el storytelling es definido como\u00a0una narrativa envolvente de sucesos<\/strong>\u00a0que busca lograr un efecto en quien la oye, lea o escucha. Por eso, su historia (real o ficticia) busca entregar un mensaje final o concepto que impacte y logre crear una conexi\u00f3n entre el emisor y el receptor del relato.<\/p>\n

Puede que su concepto se entienda de forma sencilla, pero\u00a0es com\u00fan confundir esta pr\u00e1ctica con otras formas de marketing que involucran redacci\u00f3n<\/strong>; por ejemplo, un art\u00edculo plano de larga extensi\u00f3n, un anuncio, presentaci\u00f3n comercial u otra cosa que habla sobre una marca.<\/p>\n

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Para que algo sea llamado storytelling, debe tener una historia (story) y narrarla (telling) de forma emotiva para generar v\u00ednculos, incluir llamados a la acci\u00f3n e ir en l\u00ednea con el pensamiento de la audiencia<\/strong>. All\u00ed es cuando inicia el camino evolutivo del storytelling, a\u00f1adiendo los siguientes pasos que dan con el storytelling marketing.<\/div>\n<\/div>\n<\/div>\n

El camino evolutivo del Storytelling<\/strong><\/h2>\n

El storytelling es el primer paso y la base de todo, pero no termina all\u00ed. Las marcas lo usaron por mucho tiempo para enaltecerse a s\u00ed mismas o algunos de sus casos de \u00e9xito, lo que sirvi\u00f3 por un tiempo, pero\u00a0ahora la audiencia quiere verse como parte central de su narrativa<\/strong>, avanzando as\u00ed hacia los siguientes pasos.<\/p>\n

Storydoing<\/strong><\/h3>\n

El Storydoing busca comprobar que aquello que la marca narra es cierto.\u00a0Invita al cliente a vivir la experiencia del producto o servicio y pasar directamente a la acci\u00f3n<\/strong>. Ejemplo: No te digo c\u00f3mo el deporte cambi\u00f3 mi vida, te muestro como tambi\u00e9n puede cambiar la tuya. Esto fortalece el v\u00ednculo entre marca y cliente, haci\u00e9ndose m\u00e1s cercanos y retribuyendo la confianza con lealtad.<\/p>\n

Storyliving<\/strong><\/h3>\n

A diferencia del storydoing, el storyliving busca\u00a0una interacci\u00f3n m\u00e1s completa con los usuarios utilizando los canales online y offline<\/strong>. De tal manera, que el consumidor conecte con la marca o producto a trav\u00e9s de eventos 360,\u00a0realidad virtual, showrooms y m\u00e1s acciones que apelan a contenidos personalizados y emocionales. As\u00ed refuerzan el engagement y la reputaci\u00f3n del negocio, mejorando sus ventas y conversiones.<\/p>\n

El storytelling marketing y m\u00e1s variantes<\/strong><\/h2>\n

Storytelling Marketing<\/strong><\/h3>\n

El storytelling marketing o storymarketing es la m\u00e1s importante variaci\u00f3n de esta modalidad. Toma a las personas como eje central para que\u00a0sean ellos los que hablen sobre los beneficios o productos a trav\u00e9s de historias personales<\/strong>. Se ha hecho popular desde el surgimiento de influencers. Por ejemplo: Kendall Jenner promocionando una crema antiacn\u00e9 mientras relata como sufrir de impurezas en su piel redujo su autoestima en la adolescencia.<\/p>\n

Storyliving<\/strong><\/h3>\n

Lo vemos mucho en acontecimientos mundiales como el Black Live Matter. Se trata cuando una marca\u00a0refuerza su compromiso con una causa social o ambiental, reafirmando su responsabilidad en ella<\/strong>. En el storyliving tu huella en el mundo vale m\u00e1s que tu oferta.<\/p>\n

Storyscaping<\/strong><\/h3>\n

Propone la creaci\u00f3n de mundos paralelos alrededor de un producto, combinando experiencias online y offline. De esta forma, los clientes pueden\u00a0entrar, disfrutar y experimentar la oferta<\/strong>\u00a0desde varios puntos de vista.<\/p>\n

\u00bfLo ves? La tecnolog\u00eda ha impactado un mont\u00f3n en la forma en que contamos historias.<\/p>\n

Este es un art\u00edculo publicado originalmente por Mar\u00eda Jos\u00e9 Ram\u00edrez| nov, 2022 | Puedes consultarlo en el sitio oficial de Marketing4commerce<\/a> | Editado por Digil\u00f3polis | nov, 2022.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

Ya no es posible imaginar el marketing sin el storytelling, un estilo narrativo definido como el \u201carte de contar historias\u201d para\u00a0atraer audiencia, enganchar y generar confianza en torno a una marca y su producto, que tanto le ha sido rentable a la mercadotecnia, la publicidad y las marcas. Probablemente sea mucho lo que a\u00fan no […]<\/p>\n","protected":false},"author":1,"featured_media":3666,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[171],"tags":[283,317,125,253,334],"class_list":["post-3664","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","tag-content-marketing","tag-estrategia-de-marketing-digital","tag-marketing-de-contenidos","tag-marketing-digital","tag-storytelling"],"yoast_head":"\n\u00bfQu\u00e9 es el storytelling marketing? - Digil\u00f3polis<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/digilopolis.com\/blog\/2022\/12\/05\/que-es-el-storytelling-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"es_MX\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u00bfQu\u00e9 es el storytelling marketing? - Digil\u00f3polis\" \/>\n<meta property=\"og:description\" content=\"Ya no es posible imaginar el marketing sin el storytelling, un estilo narrativo definido como el \u201carte de contar historias\u201d para\u00a0atraer audiencia, enganchar y generar confianza en torno a una marca y su producto, que tanto le ha sido rentable a la mercadotecnia, la publicidad y las marcas. 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