{"id":3679,"date":"2023-01-24T14:16:23","date_gmt":"2023-01-24T19:16:23","guid":{"rendered":"https:\/\/digilopolis.com\/blog\/?p=3679"},"modified":"2025-01-19T22:50:18","modified_gmt":"2025-01-20T03:50:18","slug":"como-emprender-con-un-proposito-para-no-morir-en-el-intento","status":"publish","type":"post","link":"https:\/\/digilopolis.com\/blog\/2023\/01\/24\/como-emprender-con-un-proposito-para-no-morir-en-el-intento\/","title":{"rendered":"C\u00f3mo emprender con un prop\u00f3sito para no morir en el intento"},"content":{"rendered":"<p>Ser emprendedor no es tarea f\u00e1cil, requiere de esfuerzo, dedicaci\u00f3n y mucha pasi\u00f3n; sin embargo, es importante tener en cuenta que las ganas no es lo \u00fanico que debe guiar a las personas que desean emprender, sino que adem\u00e1s necesitan un prop\u00f3sito que gu\u00ede su negocio: \u00bfmi oferta est\u00e1 respondiendo a alguna demanda en espec\u00edfico?, \u00bfQui\u00e9nes son mis clientes potenciales?, \u00bfQu\u00e9 valor aportar\u00e1 a la comunidad?<\/p>\n<p>Tan solo en la Ciudad de M\u00e9xico existen 459, 651 establecimientos, lo que representa un 7.2% del total en el pa\u00eds, adem\u00e1s de que la esperanza de vida de los emprendimientos es de 7.8 a\u00f1os en promedio.[1] Tomando en cuenta esto, \u00bfqu\u00e9 podemos hacer para que nuestro emprendimiento funcione?<\/p>\n<p>El equipo de AT&amp;T M\u00e9xico comparte algunos consejos para quienes desean comenzar este camino:<\/p>\n<h4><strong>Preg\u00fantate: \u00bfse est\u00e1 resolviendo alguna problem\u00e1tica?<\/strong><\/h4>\n<p>Lanzar un negocio no s\u00f3lo debe guiarse por lo que te gusta, sino por las necesidades de la comunidad en la que planeas operar. Un ejemplo muy simple ser\u00eda: en la colonia en la que vives no hay una panader\u00eda cercana y hay muchos edificios de vivienda y algunas oficinas. La problem\u00e1tica ser\u00eda: no hay d\u00f3nde comprar buen pan cerca, la soluci\u00f3n: \u00a1una panader\u00eda con buen pan!<\/p>\n<h4><strong>Define el valor de tu oferta y servicio<\/strong><\/h4>\n<p>S\u00ed, es ideal que el negocio tenga algo que lo haga \u00fanico, puede ser incluso un producto o servicio no visto antes. No obstante, un gran diferenciador puede estar en el trato al cliente. Conocer a tus clientes, tomar el tiempo de escuchar sus necesidades y, con base en esto, personalizar tus resultados: ya sea quitar el ingrediente de un platillo, hasta llamarlo por su nombre o tener un peque\u00f1o detalle en la atenci\u00f3n. Volviendo a la panader\u00eda, no s\u00f3lo el sabor y la ubicaci\u00f3n ser\u00edan parte del \u00e9xito, sino el trato a cada persona, la cercan\u00eda con la comunidad e incluso tomar en cuenta sus sugerencias e inquietudes.<\/p>\n<h4><strong>S\u00e9 coherente y fiel a los valores<\/strong><\/h4>\n<p>cuando planeas ser tu propio jefe es porque vas a ponerle todo el empe\u00f1o y por supuesto que el emprendimiento tiene que apasionarte y estar relacionado con tus valores, porque eso ayudar\u00e1 a mantener la visi\u00f3n y gu\u00eda para cumplir los objetivos, escuchar a tus clientes y crear nuevas ofertas, productos y, sobre todo, experiencias.<\/p>\n<p>Para AT&amp;T M\u00e9xico es fundamental acompa\u00f1ar a sus clientes en todo el proceso de creaci\u00f3n de sus negocios para que conecten con sus sue\u00f1os.<\/p>\n<p>[1] <a href=\"https:\/\/www.inegi.org.mx\/contenidos\/programas\/ce\/2019\/doc\/frrdf_ce19.pdf\">2019 | Censos econ\u00f3micos 2019: Caracter\u00edsticas de los negocios | INEGI<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Ser emprendedor no es tarea f\u00e1cil, requiere de esfuerzo, dedicaci\u00f3n y mucha pasi\u00f3n; sin embargo, es importante tener en cuenta que las ganas no es lo \u00fanico que debe guiar a las personas que desean emprender, sino que adem\u00e1s necesitan un prop\u00f3sito que gu\u00ede su negocio: \u00bfmi oferta est\u00e1 respondiendo a alguna demanda en espec\u00edfico?, [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":3681,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1167],"tags":[338,201,330],"class_list":["post-3679","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-articulos","tag-emprender","tag-emprendimiento","tag-empresa-socialmente-responsable"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - 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